Video marketing can be an important part of your digital marketing strategy, giving a face and voice to your business and providing high SEO value for your website. Including video on a landing page can increase conversion by 80%, and including video in an email has been shown to increase click-through rates 200–300%.

If you’re new to video, or don’t know where to begin, don’t worry. Our video production services department is here to answer your questions.

Integrating high-quality, professional video into your marketing strategy may seem unattainable — but it’s not. One of the advantages of working with Vital’s digital marketing team is access to our many in-house specialists — including video experts. Our video production services department has the equipment and expertise necessary to script, shoot, edit, produce and distribute your video effectively, and in a way that aligns with and supports your marketing goals.

Our video production services include:

• Video marketing strategy
• Scriptwriting and editing
• Storyboarding
• Single-camera and multi-camera shoots
• Professional video and lighting equipment
• Video editing
• Motion graphics
• Color correction
• Voice Overs
• Multilingual videos with closed captioning
• Video hosting
• Video distribution

We have experience creating all types of videos for our clients, including:

• Interview videos
• Company overview/“About” videos
• Testimonial videos
• Advertisements & fundraising campaigns
• Video Headers and Backgrounds
• How-to videos
• Commercials & Short Promos
• Product videos

Experience award-winning web design

A top web design is more than an “About Us” and a “Contact” page. It’s how you communicate.  It’s  how you show off your products and capabilities and most importantly, it’s how you convert leads.  A call-to-action strategy needs to intuitively guide your visitors through your brand story and products or services.  The user experience and user interface need to make them engage, take action and convert. An integrated blog and easy to use CMS needs to feed them content and dynamically update those static web pages.  Ebooks, videos and other micro-conversion opportunities need to to be reaching out to those conducting research and analysis.

If you are going to redo or just plain do this website thing, let us help you do it right.  You need to analyze the competition, create content that matters, communicate effectively and convert your visitors. You probably just wanted a brochureware website. Don’t fret, designing your website right doesn’t cost you extra, it just takes choosing the right web design company and asking for the right features… but doing it wrong might cost you everything. Let CrescentGate’s experienced team of web design professionals take you on this journey, the right way. 

Our award winning web design and website development team builds some of the best websites on the web. Our years of web design experience have led to a results driven process that ensures successful outcomes.  We start with analysis, research and planning followed by architecture, wireframing and content creation.  Once completed we move on to award winning web design and SEO driven content including copywriting, photography and video.  With the planning behind us, the design and content assets in place the website development stage begins. Our development process takes place on the best website platforms and use the best web development languages.  We add tools and applications that produce results. The end result, award winning website design, strong SEO and a website ready to take on any inbound or digital marketing strategy you can throw at it.

A top web design takes experience and process:

• Collaborative design process
• Award Winning Web Design
• Built-in SEO best practices
• Easy to use CMS
• Responsive Web Design
• E-Commerce & Application Development
• Rigorous analysis and reporting

Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.

Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.). You can read more about in our article “Inbound Marketing Vs. Outbound Marketing.”

How Does It Work?

We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

The plan breaks into three critical parts:

1. Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media.
2. Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos.
3. Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

What Are The Tactics?

We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.

Here are some of the digital marketing tactics we employ:

• Search Engine Optimization (SEO)
• Content Marketing (Blogging & Article Writing)
• Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
• Email Marketing
• Social Media Marketing
• Pay-Per-Click (PPC) Marketing
• Video Production
• Website Design A/B Testing
• Landing Page Strategy
• Call-To-Action Strategy
• Link Building/Earning
• Infographic Design
• Marketing Automation
• Lead Nurture Strategy

How Is The Program Structured?

The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.

We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).

Pricing — How Much Does It Cost?

A typical digital client works with Vital on a monthly basis and invests between $5,500 and $24,500 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.

Who Will I Work With?

You will have a dedicated team committed to your business. Your team will consist of:

• Strategist
• Senior consultant
• Consultant
• SEO expert
• Content strategist
• Copywriter
• Graphic designer
• Web developer
• Social media specialist
• Photographer & Videographer

You get a full team of digital marketing professionals dedicated to your business.

Social media strategy drives leads and creates engagement.

CrescentGate Global Consult provides social media strategy consulting for companies who want to learn how they can harness the power of social media to grow their business, as well as social media retainer services for companies who would prefer to let us manage their social media presence. At CrescentGate, we believe social media strategy is part of a content and digital marketing strategy. If you don’t create and own great content, your social media strategy doesn’t have a leg to stand on. And if your website isn’t built around a strong call-to-action  and conversion strategy, your fans and followers don’t have anywhere to go. When you have both — great content AND a clear strategy — and you combine them with a strong social media strategy, your success is amplified and your ROI is unmistakable.

We’re different from most other social media marketing firms, because our talk is backed by two things: solid, metric-driven analysis and tracking; and content creation strategies that will drive clicks to your site — not somebody else’s. It’s all backed by substantive analysis and measurable ROI.

Rock your social media strategy like you’ve been doing it for years.

• Twitter, Facebook, Instagram, LinkedIn, Pinterest, Vine and more
• Social Media Consulting and Coaching
• Content Marketing Strategy
• Digital Marketing Strategy
• Social Media Retainer Services
• Robust Reporting and Analysis